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Oracle siebel social media social customer service and marketing siebel crm provides an open integrated framework for social media giving customers the ability to use oracle social relationship management srm cloud services with their siebel crm implementation. Social crm, or social relationship management, is customer relationship management and engagement fostered by communication with customers through social networking sites, such as twitter and facebook. Social media lends transparency to company interactions with customers, and gives customers more direct and public ways to share praise or air grievances. Business relationship management brm certifications.
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